CHALLENGE: Bring in new monthly and one-time donors for Save the Music Foundation, a music-education charity with a mission of brining music programs for students in underserved communities. Target gen-X and millennials, and more importantly, people who have been shaped by music education and music remains a part of their identity.

IDEA: A collaboration with Save the Music and Reverb, a second-hand resale platform for instruments, because instruments must go on to keep music in the hands of the next generation.